OLG LOTTO MAX
UP CLOSE2019 Event

The
Ask

Create a long-term music platform to create memorable, shareable fan experiences for the LOTTO MAX brand.

  • The Client
  • OLG / LOTTO MAX
  • The Talent
  • Alessia Cara

The
Goal

Craft a brand and strategy to bring OLG’s products to a new audience, including exclusive concert experiences with major artists in intimate venues.

To date, UP CLOSE has generated 21 million total campaign impressions and 2 million earned social posts.

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