Services

All great ideas stem from three key elements: brand, consumer, and cultural insight. By understanding characteristics of target audiences and how they consume products, music, and culture, we identify the best strategy and creative activations to connect brands with consumers.

Insight

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We don't just focus on data. We investigate cultural and behavioural patterns around consumption. Our proximity to talent and influencers means we know fans. This allows us to develop strategic solutions for our partners; delivering workshops, bespoke studies and performance evaluation.

Strategy

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All great ideas stem from three key elements; brand, consumer and cultural insight. Our data, tools and expertise allow us to get under the skin of brand personality and speak to your consumers in a way they want to be spoken to. By understanding characteristics of target audiences and how they consume products, music and culture, we identify the best creative activations to connect brands with consumers.

Talent

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Using our proprietary data, insights and as industry experts, we match the right talent to your campaign objectives. Need to know the next big thing? No problem. Want to know what artists are going to be most passionate about your product? We can do that too. Our team has an obsessive attention to detail around the inner workings of the popular culture of tomorrow, and we do it just for brands.

Creative

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Our musicians aren't the only creative types at Universal Music Group. Our creative teams specialize in building 360 multi-platform campaigns, from live-action production to unique experiential events to premium feature documentaries. So, whether you want to tell a captivating story or create an unforgettable brand moment, our team have it covered.

Media
Amplification

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Target the fans who will connect with your brand the most. Our in-house media team uses artist data and insights to reach specific audiences and resonate with them. As a result, we can tell your unforgettable brand moment at scale, delivering billions of views a month via UMG’s exclusive YouTube inventory.